SOFT SUMMER SPOTLIGHT
I led the design of Saks OFF 5TH’s June '25 The Jewelry Event, built around the idea of the spotlight as both a framing device and a mood-setter. A soft, butter-yellow, inverted flowing spotlight was developed to bathe standout jewelry in a sense of summer sunshine.
DETAILS IN FOCUS
I led the design of Saks OFF 5TH’s April '25 The Jewelry Event, centered on focus—zooming in on fine details and out to the full composition. The concept was expressed through a balance of static visuals and varied animated treatments.
DARK TROPIC SHINE
I led the design of several Saks OFF 5TH '24 and '25 Jewelry Events, each built around the interplay of collage and shadow. By layering full-color jewelry against sepia-toned imagery of models and tropical backdrops, we created playful contrast that brought the pieces to life.
